CoffeeNate #22 ::VIA™ vs. Starbucks® Brewed Coffee “Challenge”

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Well, it’s that time again.  Time for me to go undercover and investigate what I consider outrageous claims made by Starbucks® concerning their new instant coffee, VIA™.  They released the line of instant coffees, which are being promoted as being AS GOOD as regular brewed coffee.  They claim that their instant coffee is different because it contains ‘micro-ground’ coffee.  Um, ground coffee does not dissolve in water, no matter how ‘micro’ it may be.  Fine ground coffee, allowed to steep in water will always, always, always be bitter and offer many off notes in the flavor.   Pardon my [Read more…]