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Well, it’s that time again. Time for me to go undercover and investigate what I consider outrageous claims made by Starbucks® concerning their new instant coffee, VIA™. They released the line of instant coffees, which are being promoted as being AS GOOD as regular brewed coffee. They claim that their instant coffee is different because it contains ‘micro-ground’ coffee. Um, ground coffee does not dissolve in water, no matter how ‘micro’ it may be. Fine ground coffee, allowed to steep in water will always, always, always be bitter and offer many off notes in the flavor. Pardon my [Read more…]
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Two posts in three days, yay! Life is full, with three busy boys, a full time job, and numerous other commitments, it is difficult to churn out episodes at a quick pace. Even just to get some quiet time to shoot a video is a challenge 🙂 I’m always thinking of new stuff to do, and I’m always looking for new topics. It was suggested by a viewer that I should address some coffee basics. It is so true that many coffee drinkers are misinformed on the basics, like [Read more…]
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