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— Nathan Smith (@CoffeeNate) January 28, 2012
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Single serve coffee makers are all the rage at the moment. Masses of people are choosing these convenient brewers as their daily brewer, but is this a wise choice? Check out the video
for my thoughts and tips on making single serve coffee that is far superior to these expensive gizmos. Don’t waste your money by trading taste, value, and sustainability for the convenience of a plastic coated stale coffee product. Click here for more of my thoughts on Kcups and other single serve brewers like the Keurig.
I received some coffees from Kirk Jeffery Coffee, a micro roaster who specializes in small batches of fine coffees. I really liked one of these coffees, and it is very reasonable at $10/lb. Check out the video for my thoughts.
Have a question, comment, or want to start a conversation about this video or other coffee topic? Leave a comment below and I will reply c[_] Merry Christmas, and thank you for taking the time to check out this post!
We are giving away [Read more…]
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“Coffee cupping” it sounds like a weird thing. It would be much easier to know what the heck it is if they would’ve simply termed it ‘coffee tasting’. There are many things that impact a coffee’s flavor characteristics, not the least of which is the brewing process itself. So when ‘cupping’ or tasting coffees, we eliminate all of the things that impact the flavor outside of the bean itself. When we cup coffee, we simply add hot water to ground beans. We do this into a glass or a ceramic cup, because these two items will not impart any odor or flavor into the brew. We use the same amount of coffee in each cup, as well as the identical amount of water. Now, we can make this as informal or as technically precise as we want. In this instance, I was really informal. The point of this cupping was [Read more…]
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A couple of months ago I was griping about never having tasted coffee brewed in the Clover. Now that the Clover is owned solely by Starbucks appeared to make my quest to taste superb coffee brewed by this method in vain. Even if I wanted to experience the Starbucks coffee brewed in the Clover, I would have to drive more than 400 miles to the nearest Starbucks that offers Clover brew. I was lamenting this sad fact on Twitter one day and I was surprised by the response I got.
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Maxwell House Is Clueless
Maxwell House Ignorance
Today, I saw this commercial for Maxwell House French Roast coffee, and I nearly cried from laughing so hard. You have to watch it!!!! There are several things that demonstrate the absolute ignorance of Maxwell House (Kraft Foods), when it comes to coffee. The main character in the video is ‘Ted’. Here is what Maxwell House puts as the description of the video.
Ted wanders into an upscale restaurant with his arms filled with an auto-drip coffee maker, and a can of Maxwell House French Roast coffee. He walks up to a table, where a
couple are seated and a waiter about to plunge a pot of French Press coffee. He walks up to the waiter and lets out a “Kawshck” (that’s as close to typing it as I can get). Ted obnoxiously states, “Is this what we’re doing now?” (motioning to the press pot) He continues “I love the French. French fries, I love, French kissing. They lost me at the French Press. ” The couple is obviously annoyed by this “Ted” dude. He then makes another stupid comment, “I DON’T WANT A PLUNGER ANYWHERE NEAR MY COFFEE.” As if the plunger from the press pot is somehow like a toilet plunger. Then he pompously says, “Not in my house!” He exalts the virtues of using Maxwell House, and letting “gravity do the work.” What an idiot. I also love their tagline, “Stay Grounded”, no thanks I’ll stay whole bean thank you very much!
I left this comment on their YouTube channel and Facebook post, which asked “Do you agree?”.
I can sum up my feelings about Maxwell House French Roast and the auto-drip brewer with their own phrase …”Not in my house!”
What do you think about this commercial? Please comment below! Have a great day c[_]
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