Three Avocados Coffee, Making a Difference :: @nonprofitcoffee


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Last week’s post introduced you to the concept of Fair Trade certification and the difficulties that many coffee producers face in providing basic living essentials for their families.  This week I was introduced to a coffee company that’s sole purpose is to effect positive change in one specific country.  Three Avocados Coffee Company allocates %100 of their profits towards providing the people of Uganda with safe drinking water.

To us in North America, it is impossible to relate to how difficult life is in remote parts of the world, where access to safe water, education, and basic medical care is scarce or not existent at all.  Take a moment right now and think about how your life would change if you had to walk a few hours every day just to get a bucket of contaminated water.  No taps to turn on, no shower, and no bottles of purified spring water to be had.  Imagine if the only water you had access to was also the source of many sicknesses and fatal illness.  Our lives would be dramatically changed for the worse.  This is the sad reality for millions of people.  Clean water is the cornerstone to a healthy life, but without it life as we know it would not exist.
Three Avocados Coffee was started after Joe Koenig visited the country of Uganda during a missions trip in early 2010.  He was so moved by the struggles of the Ugandan people that when he returned to the USA he began to brainstorm about how he could help improve their quality of life.  That is what inspired Mr. Koenig to start Three Avocados.

Three Avocados began selling coffee in April of 2010, and is a registered non-profit in the state of Missouri.  The organization is poised to fully fund their first clean water project in early 2011!  The cost of providing a well is anywhere from $6,000-$10,000 USD.   You can sense the passion that Joe has for these people, and his excitement when he says “We’re close enough that we’re actually getting bids and trying to settle on a location. Very very exciting stuff for us!!”.
Oh yeah, and the coffee is good too!  The coffee that Three Avocados sells is available in a med-dark roast, whole bean or ground.  Of course I suggest purchasing whole bean 😉  When I smelled the aroma of the brewed coffee I immediately picked up a pipe tobacco play as well as a nutty brown sugar scent.  The flavor is rich and smooth with the aromatic pipe tobacco and savory flavors accentuated by a slight fruitiness of apricot and banana.  At a mere $9.00 per 12oz bag, if you purchase online $3.00 of the purchase price is designated for the funding of the water project!  You can also choose to donate an extra $1 or more that goes directly to the project.  This is a very reasonable price for a uniquely flavorful coffee, and with the benefit of helping to improve the lives of other human beings, why wouldn’t you buy a bag or two?


There will be 5 of you that will win some Three Avocados Coffee for FREE!  That’s right, you may be able to try some of their Ugandan specialty coffee free of charge, but if you feel guilty about getting it for free you can always stop by their website and donate a buck or two 🙂

Next week I will be releasing my recommended coffee gift ideas just in time for “Black Friday” / “Cyber Monday”!


Nate is a special kind of coffee lover. He began drinking the same swill that most others do, but thought there must be something better out there. Sure enough, he was right, even more so than he ever dreamed possible. He soon found his way into the specialty coffee industry, and was tasting exceptional coffees from dozens of roasters from around the country. He is now committed to teaching others how they can appreciate coffee, and how they can make the best coffee in town and save money at the same time! Cheers c[_]

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  • Nice story this time of year Nate.I hope Three Avocados gets global support.I’ll check out the website right now.

    • Thank you James! Good luck with the @nonprofitcoffee contest. I love the passion of this company!

  • Thanks, Nate. This is outstanding.

    • I’m glad that you enjoyed it!

  • Shannon

    Awesome! We take so much for granted and what seems like a problem to us is so much worse for them.

    • So very true, but it is nice that we can do something to help and it’s as easy as buying a bag of coffee!

  • Shannon

    Awesome! We take so much for granted and what seems like a problem to us is so much worse for them.

  • Joe Koenig from Three Avocados here – Just wanted to thank everyone for the great comments and interest in our coffee!!

  • Thank you so much for making this video. It’s easy to forget how blessed we are — way to go Three Avocados! This is one of the most inspiring stories I’ve heard in a long time.

  • Anonymous

    Huge fan of what Three Avocados is doing and the way their coffee tastes. I really wish more companies in general could do things like this.

  • PaniSue in NM

    Thanks for doing the video. I’ve put several 3 A’s posts to my Facebook page and wanted to do something different to get attention. I just finished my 6th bag so this time I ordered four. Interesting choice of words you are using to describe it. I just say it is mellow and richly flavorful.